Hello, I'm Alex Fromm
Product Design Leader
at Microsoft
I lead design for Windows 365 and Azure Virtual Desktop, building products that help millions of people work better. Here, I share my thinking on design, product strategy, and the craft of building great software.
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Windows App: Scaling Through Design Vision
Led design vision to consolidate 16 legacy client apps into one unified cross-platform experience. Released Windows App in 6 months across Windows, Mac, iOS, Android, and Web—reaching 100M+ devices.
Windows 365: Building Design from Zero to One
Joined a team with no mission, no process, and low design quality. Built the culture, established the system, and shipped a product that hit its subscription limit in 48 hours. 64% ARR growth in year one.
Separating Security & Compliance: From 8 Portals to 2 Focused Experiences
Led a design team through user research and business collaboration to develop the vision for separating Microsoft's Security and Compliance products into two distinct experiences—reducing complexity for customers while enabling both domains to innovate faster.
Want to work together?
I'm always open to discussing product design, collaboration opportunities, or just connecting with fellow designers and product thinkers.