Alex Fromm
Enterprise UX Leader with 13+ years designing mission-critical software platforms that serve millions of users and generate billions in revenue.
About Me
I'm an enterprise UX leader who has spent 13+ years designing mission-critical software platforms that serve millions of users and generate billions in revenue. I specialize in building Enterprise Products and design organizations that tackle complex, technical problems through user-centered design, strategic thinking, and cross-functional collaboration.
My career has been defined by taking ambiguous challenges and turning them into successful businesses through design.
Career Highlights
Leading design for Windows 365 and Azure Virtual Desktop, pioneering AI integration (Copilot) into enterprise administrator workflows. I'm designing how AI augments decision-making for technical professionals managing distributed infrastructure—creating experiences across desktop, web, and mobile platforms that make complex systems accessible.
Led and grew a design team for Microsoft's Security & Compliance suite from early-stage concepts to a $50+ billion business. Over four years, I designed the structure and experiences for Microsoft Compliance Center, industry-leading products like Insider Risk Management, and helped create an innovative design culture that balanced strict regulatory requirements with usability.
Created the design system and product experiences for Windows Admin Center, the remote management console for Windows Server. The platform scaled from 150,000 to over 1 million managed servers in its first month and remains a critical tool for IT professionals today.
What Drives Me
I'm passionate about enterprise software that solves real problems for technical users. I thrive in regulated, high-stakes environments where design has to balance complexity with clarity, and where the work directly impacts how organizations operate.
I've built design teams from 2 to 50+ people, established design systems for complex product suites, and proven that thoughtful UX strategy can transform challenging technical domains into competitive advantages.
Experience
Leading Product Design for Windows App, Windows 365, and Azure Virtual Desktop—the latest way to use Windows wherever you are, on any device, all hosted in the Microsoft Cloud. Building future design leaders and best-in-class products through constant collaboration and hands-on design leadership.
Led and grew the design team responsible for all experiences related to Windows 365.
Led designers focused on building the future of management experiences for Security and Compliance professionals. Developed next-generation Compliance tools helping companies protect themselves and meet regulatory needs.
Led a small team focusing on Microsoft's Security and Compliance suite of software products.
Solved difficult customer problems in Windows Server and products across Microsoft's Cloud and Enterprise division.
Focused on server-based products and large-scale scenarios solving IT customer problems. Worked on technical tools including Microsoft Message Analyzer and cloud-based solutions in Azure.
Education
Studied the intersection of technology, design, and human behavior to create meaningful user experiences.
Community
I'm a member of the Human Centered Design & Engineering Alumni Leadership Board, whose mission is to foster sharing of knowledge, expertise, opportunities, and human connection to HCDE students, alumni, and the greater design, research, and engineering community in Seattle and across the world.
Let's Connect
I'm interested in enterprise design leadership, building design organizations, designing for technical audiences, or exploring opportunities at the intersection of AI, infrastructure, and mission-critical software.