Projects
A collection of product design case studies showcasing real-world problems and the solutions I've crafted to solve them.
Redesigning the Mobile Checkout Experience
The mobile checkout had a 68% cart abandonment rate due to a confusing multi-step process with hidden fees revealed at the last moment. We redesigned to a single-page checkout with transparent pricing and smart address autocomplete. Result: 34% increase in conversion rate and $2.1M additional annual revenue.
Enterprise Analytics Dashboard Redesign
The legacy analytics dashboard had a 23% user adoption rate among enterprise clients, with most reverting to spreadsheet exports. We conducted extensive user research and rebuilt the dashboard with customizable widgets and real-time collaboration. Result: 78% adoption rate and 40% reduction in time-to-insight.
Reimagining User Onboarding
New user activation was stuck at 31% with most users churning within the first week. Through progressive disclosure and personalized onboarding paths, we increased activation to 67% and reduced time-to-value from 14 days to 3 days.